RATIONALE
The world is undergoing changes at an accelerating speed. These days, technology is rapidly developing way faster than skills and knowledge are. Due to this rapid technological change, organizations are trying to cope with these changes by strategically rethinking the use of their resources, processes, and adapting to this modern digital transformation. Management Consultants are able to help their organizations solve the problems that the company is currently facing, provide a fresh perspective in terms of determining the roots or sources of the problem of an organization, as well as enhance the efficiency and effectiveness of their business operations.
OBJECTIVE OF THE MARKET RESEARCH
Main Objective
To determine the preferred management consulting services of the clients
Secondary Objective
To determine the short-term and long-term goals of the clients.
To examine and evaluate the possible challenges of the businesses
To identify the most needed management consulting services of the clients.
RESPONDENTS PROFILE
Clothing Business Owner
Bakery Owner
Fruit Retailer and Supplier Assistant Manager
Clothing Business Owner
RESULTS
PART I. SHORT-TERM AND LONG-TERM GOALS
The table shows the short-term and long-term goals of professionals who need management consulting services. As shown in the table, there are various short-term and long-term goals that differ based on their perspective, type of business industry, scope, and business departments
CONCLUSION
In conclusion, most of the potential clients need help in managing certain areas of their businesses, which are marketing and risk-related concerns, in order to achieve their long-term goals which are to expand their business through maximizing their returns, minimizing risk, increasing sales, developing customer relationships, and increasing brand recognition.
RECOMMENDATION
Based on the data analysis, here are the recommendations that may help to further enhance and increase the value of the firm:
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Establish strategies and plans to encourage more potential clients
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methodically identifying business' risks
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implement systems
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assess the effectiveness of risk and marketing management approaches and controls.
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If the decrease in sales continues, focus on the two most preferred services